Are you unsure of how to grow your social media presence?
How to start marketing an inflatable rental business?
Do you find it hard to come up with ideas for your rental business?
Are your posts inconsistent and irrelevant?
If so, you have come to the right place.
What is a social media content calendar?
A content calendar is exactly what it sounds like. Let's start with the basics. A content calendar is a spread sheet or app where you schedule your upcoming posts. This is where you will keep track of what and when you are posting.
Where do you create your content calendar?
The easiest platform to use if you are just starting out is google spreadsheets or excel. These platforms can be easily accessed on multiple devices and are easy to use.
What should your content calendar look like
- The platform
- Type of content
- Topic / caption
- Date and time for publishing
- Whether it has been posted
- Metrics
Five benefits to using a content calendar
When you are posting on multiple platforms it is difficult to keep track of all your content. Writing down your thoughts and ideas on post-it notes or pieces of paper is unreliable. A content calendar will keep all your ideas and thoughts in one place. Also, a content calendar can help keep your posts aligned with the image you want your rental business to project.
If you can only retain one thing from this blog post let that be the importance of consistency. The key to growing your social media presence is to be consistent. To maintain relevance and be at the top of your consumers mind you must provide them with consistent relevant content. Make sure you keep your content relevant to your rental business.
Keeping your audience engaged is a difficult task. Improvising your content can lead to mistakes, like posting irrelevant content and reposting the same content. These mistakes can cause you to lose your audience. A scheduled content calendar will allow you to see the larger picture to avoid mistakes like these.
A content calendar will give you a place to add your metrics and keep an eye on how each post is performing. Content performance will let you know which posts work better for your rental business.
Running your own rental business can be stressful and keeps you busy. A content calendar will allow you to plan months ahead. You will not have to worry about neglecting your social media or stress over what to post.
Conclusion
A content calendar is the perfect tool to help you start marketing your party rental business. The content calendar will keep you organized and consistent.
