A strong website is key to boosting your business in today's digital world. At EZ Inflatables, we're here to give you top-notch products and share our insider tips from the inflatables industry. In this blog series, we'll show you the must-haves for building and upgrading your website. Let's get started!
1. Strategize
Before starting your website project, understand your customers' needs and interests. Design a site that’s easy to navigate, visually engaging, and highlights why your company stands out. Think like a first-time visitor: what do they need to know to fall in love with your brand? Let these insights steer your content and make your site unforgettable!
2. Consider Your Options
New to website design? No worries! You can build your site yourself with easy tools like Wix, Squarespace, and WordPress, which offer drag-and-drop features and options to integrate bookings, or hire a freelancer using sites like Fiverr or Upwork
3. Keep it Functional
Test your site on different browsers and devices to ensure it looks and works smoothly. Fix broken links and images, eliminate dead ends, and boost speed for a reliable, satisfying user experience.
4. Stay Current and Consistent
Regularly update your site with fresh, relevant content, ensuring that all information is accurate and up-to-date. Keep your content aligned with your business goals and brand messaging, maintaining a consistent tone throughout. Review your site often for opportunities to improve with additions like product videos, descriptive text, and industry blogs.
5. Make Your Website Work for You
Your website is a powerful tool for driving sales, so invest in developing and maintaining it. Regularly monitor web traffic, analytics, and SEO, or hire a specialist to do so. With a little know-how, your site can significantly boost your business.
